1996 April 1st

Brewster Kahle and Bruce Gilliat founded a company called Alexa Internet. The company’s original vision was to develop advanced web navigation that would continually improve itself on the basis of user-generated data. For this purpose, the Alexa toolbar 1.0 was created in 1997 as an extension of the browser. In 1999, Alexa Internet was bought by Amazon.

Alexa Internet website in 1997

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