2005 November 14th
In April 2005, Google took over the Urchin Software Corporation, which was developing a tool for the acquisition of statistical data about website users. In November 2005, Google launched an enhanced version of this tool under the name Google Analytics. Since 2006, the basic version of this service has been available for free. Website owners can track traffic, analyze user behavior, and record conversions. Google Analytics is currently the most widely used web analytics tool.